How to get your brand recommended by ChatGPT

By SelfSellingAI (Growth Element LLC) · Updated October 31, 2026

1. Check where you stand first

Ask ChatGPT the questions your buyers ask — “best [category] for [audience]”, “[you] vs [competitor]”, “is [you] worth it?” — and note whether you appear, where, and which sources it cites. That is your baseline.

2. Let AI crawlers in

Make sure your robots.txt does not block OAI-SearchBot (used for ChatGPT search) and GPTBot. Check that your CDN or firewall is not silently blocking bots. Pages should render their main text in HTML, not only through JavaScript.

3. State who you are, plainly

Your home page and About page should say in one sentence what you sell, who it is for, and how it is different. Use the same wording on LinkedIn, Crunchbase, G2 and directory profiles. Add Organization and Product or Service structured data.

4. Publish answer-first pages

For each buyer question, create a page that answers it in the first two sentences, then gives detail, a comparison table and an FAQ. Comparison pages (“X vs Y”, “alternatives to Y”) are especially likely to be used in AI answers.

5. Get into the sources ChatGPT trusts

ChatGPT's search answers lean on review platforms, industry roundups, Reddit threads, and well-known publications. Find the pages it cites for your category and work to be included: pitch the authors, earn reviews, answer questions in communities honestly.

6. Fix wrong or outdated facts

If ChatGPT repeats an old price or a solved complaint, update the source it is drawing from — your own pages, review profiles and directory listings.

7. Re-test monthly

Run the same questions every month and track your mention rate. Changes usually take weeks, not days.

FAQ